Yeh Kuanling Amy, the Chief Technology Officer of MediaAlpha, Inc., has sold 12,000 shares of Class A Common Stock on November 13, 2026. This transaction is significant as it is part of a Rule 10b5-1 trading plan that Amy adopted primarily to cover taxes resulting from the vesting of restricted stock units (RSUs).

MediaAlpha, Inc. is a technology company that specializes in advertising services. It is classified under the Services-Business Services, NEC category. The company is based in Los Angeles, California, and its stock trades under the symbol MAX.

According to the SEC filing, the shares were sold at a weighted-average price of $14.6863, with individual transaction prices ranging from $14.54 to $15.165. Following this sale, Amy owns 481,091 shares of MediaAlpha.

This transaction may have implications for the company's stakeholders, as it reflects the ongoing financial activities of its executives. The filing does not specify what actions may follow this sale.

Additional Details from the SEC Filing

The SEC filing indicates that Yeh Kuanling Amy is not a director of MediaAlpha, Inc. but serves as the Chief Technology Officer, highlighting her role as an officer within the company. The filing confirms that the transaction was executed under a Rule 10b5-1 trading plan, which is a prearranged schedule for selling shares to avoid accusations of insider trading.

Furthermore, the filing specifies that the shares sold were part of a direct ownership stake, meaning Amy retains direct control over the shares post-transaction. The total number of shares she owns following this sale is 481,091, which reflects her significant stake in the company.

"The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price."

While the filing provides detailed information regarding the transaction, it does not include any commentary on the potential impact of this sale on MediaAlpha's stock performance or future business strategies.