The FTC announced Thursday that Greenway Auto Group agreed to a proposed order requiring its price ads to prominently show the actual price a buyer must pay, excluding only charges the government requires. The agency had sued, alleging the dealer group advertised prices thousands of dollars below what it charged.
According to the complaint, Greenway charged more than $3,350 over the advertised price, on average, in over 92% of transactions. The added items included administrative, dealer, delivery and processing fees, plus packages and penalties. Some advertised prices also reflected rebates and discounts that only a subset of buyers could get.
The FTC also alleges Greenway sent mailers saying recipients had won thousands of dollars in cash prizes redeemable at a dealership, and that the prizes were not real. The proposed order bans deceptive prize mailers and misrepresenting whether fees, taxes, products or services are optional or required.
The complaint says the FTC warned Greenway in a March 2026 letter, and the company then added assurances of price transparency to its websites while continuing the same pricing. The stipulated order was filed in federal court in Orlando and has the force of law once the judge approves and signs it. For car shoppers, the practical point is to ask for an out-the-door price in writing before visiting.