Criteo Holdings, Inc. is set to convene a general meeting of shareholders on December 29, 2026, to discuss a proposed merger with Criteo S.A. This merger, if approved, will mark a significant consolidation in the advertising agency sector, potentially altering competitive dynamics.

The meeting will take place at 11:00 a.m. Luxembourg time at the offices of Loyens & Loeff Luxembourg SARL. Shareholders will have the opportunity to vote on the merger proposal, as well as on the approval of the Criteo Holdings, Inc. 2027 Omnibus Incentive Plan and the discharge of directors for their mandates from January 1, 2026, to the meeting date.

Background

Criteo Holdings, Inc. operates under the SIC code 7311, classified as Services-Advertising Agencies. The company is incorporated in Delaware and has its registered office in Luxembourg. Criteo Holdings has been active in filing various documents with the SEC, including recent filings on November 5, 2026, related to this merger proposal.

What the Filing Says

The filing, dated November 5, 2026, includes a notice inviting shareholders to the general meeting. It states, "The board of directors of the Company is pleased to invite you to attend the general meeting of shareholders of the Company." The agenda includes critical items such as the merger proposal and the omnibus incentive plan.

Impact

This merger proposal could significantly affect shareholders of both Criteo Holdings and Criteo S.A. Additionally, other companies in the advertising agency sector may feel the impact of this consolidation, as it could alter market competition and client dynamics.

What's Next

The next steps involve the upcoming shareholder meeting where votes will be cast on the merger and other proposals. The outcome will determine the future structure of the company and its strategic direction.