Bubble Holdings, LLC has made a notable investment in Zevia PBC by acquiring a significant amount of convertible preferred stock. This acquisition, valued at $15 million, underscores Bubble's strategic interest in the beverage industry, particularly in health-focused products.

The filing, dated November 9, 2026, reveals that Bubble Holdings acquired 15,000 shares of Series A Senior Convertible Preferred Stock from Zevia PBC on October 22, 2026. Each share has an original issuance price of $1,000 and is convertible into shares of Zevia's Class A common stock, reflecting a strong commitment to the company's growth.

Background

Bubble Holdings, LLC, based in Wilmington, Delaware, is a private investment firm. The company focuses on strategic investments in various sectors, including the beverage industry. Zevia PBC, the issuer of the preferred stock, is categorized under bottled and canned soft drinks, specifically carbonated waters. The company is known for its health-conscious beverages and operates under the ticker symbol ZVIA.

What the Filing Says

According to the SEC filing (accession number 0002162656-26-000004), the acquisition includes 15,000 shares of preferred stock with a conversion price of $1.448 per share. The filing notes, "The Series A Senior Convertible Preferred Stock is convertible at the holder's option at any time and has no fixed expiration date." This flexibility allows Bubble Holdings to capitalize on the potential growth of Zevia's common stock.

Impact

This acquisition may significantly impact the beverage industry, particularly for companies focusing on health-oriented products. Competitors may need to evaluate their market positions and strategies in light of Bubble's investment in Zevia PBC. The move could signal a shift in consumer preferences towards healthier beverage options, prompting other companies in the sector to adapt.

What's Next

The filing does not say what happens next, but the investment positions Bubble Holdings to potentially influence Zevia's strategic direction and market presence in the health-conscious beverage segment.