Personal-data pricing has a defined meaning
Connecticut's new consumer-privacy rules took effect October 1 with restrictions on surveillance pricing and certain personal-data price disclosures. Public Act 26-64 defines surveillance pricing around customized prices based on a consumer's tracked personal data, not simply any price that changes over time.
The act prohibits covered retail sellers and third-party delivery services from the defined practice, subject to exceptions. It also requires specified online price-setting uses to carry a visible disclosure that the price was increased using personal data, or substantially similar wording.
Uniform discounts and cost differences remain
The statute excludes justified differences based on costs, delivery distance or timing, and specified supply-demand changes. It also permits described uniform loyalty or group discounts with conditions. A different checkout price therefore is not automatically proof of a violation without knowing its cause and the applicable scope.
The attorney general warns that not every business falls under the Connecticut Data Privacy Act and exemptions matter. Preserve the price display, terms and explanation if questioning a personal-data-based increase. The new law is a current limit on a defined pricing practice, not a general freeze or a promise of equal prices everywhere. Its text is more precise than a blanket claim that algorithms are banned.