RTB Digital, Inc. has made a significant move by appointing Erin Schaefer to its board of directors. This decision, effective October 1, 2026, is expected to bolster the company’s strategic direction and enhance its capabilities in the management consulting sector.
Erin Schaefer brings a wealth of experience to RTB Digital, having spent 14 years at Google, where she held various leadership roles, including Managing Director of Global Operations at YouTube. Her expertise in digital innovation and brand commercialization is anticipated to provide valuable insights as RTB Digital develops its enterprise media operating system.
RTB Digital, Inc., incorporated in Nevada, operates in the management consulting services sector, classified under SIC 8742. The company trades on the Nasdaq under the ticker symbol RTB. The recent appointment of Schaefer aligns with the company’s goal to enhance its leadership team and adapt to the evolving demands of the industry.
According to the filing, Schaefer will serve as a director until her successor is duly elected and qualified. The company believes her extensive background in technology and operations will be instrumental in navigating the challenges and opportunities within the management consulting landscape.
In her previous role as Chief Operating Officer at General Catalyst, Schaefer directed the operating model and capital allocation for the firm, which manages over $43 billion in assets. Additionally, she has held leadership positions at Niantic, where she oversaw the U.S. Gaming Studio and led the company to a multi-billion dollar exit.
As part of her appointment, Schaefer will enter into the company’s standard Board of Directors Agreement, which includes an annual equity award valued at $150,000, granted in the form of restricted stock units (RSUs). This award will be prorated based on her service for the remainder of the 2026 annual service period.
RTB Digital’s decision to bring Schaefer on board reflects a broader trend in the management consulting industry, where firms are increasingly prioritizing leaders with strong backgrounds in technology and digital transformation. As the industry continues to evolve, competitors may need to reassess their own leadership strategies to stay competitive.
The filing does not specify what happens next, but Schaefer’s appointment is likely to influence the strategic direction of RTB Digital in the coming months.