ETF Store, Inc. has disclosed its latest 13F-HR filing, revealing a total value of $121.5 million in assets under management as of September 30, 2026. This filing is significant as it provides insights into the company's investment strategy and its positioning within the competitive exchange-traded fund (ETF) market.

The filing, submitted on October 19, 2026, indicates that ETF Store, Inc. continues to focus on large-cap growth stocks, with notable investments in major companies such as Apple Inc., Amazon.com Inc., and Alphabet Inc. This strategy aligns with current market trends, emphasizing the importance of technology and consumer discretionary sectors.

Background

ETF Store, Inc. is a Kansas-based company specializing in investment management, particularly focusing on ETFs. The company has been filing with the SEC under the Central Index Key (CIK) 0001911470. As of the recent filings, the firm has consistently reported its holdings through 13F-HR forms, showcasing its investment activities and strategies.

What the Filing Says

The latest filing reveals that ETF Store, Inc. reported a total of 109 positions with a combined value of $121,533,639. The report highlights the firm's investment discretion as 'SOLE' for all reported holdings, indicating full control over the decisions regarding these assets.

Impact

This filing may impact investors and stakeholders interested in the ETF market, as it reflects ETF Store's strategic focus and asset allocation. The significant investments in leading tech companies also suggest confidence in the growth potential of these sectors. Furthermore, the filing provides insights for competitors in the asset management industry, particularly those focusing on similar investment strategies.

What's Next

The filing does not specify what actions will follow this disclosure, leaving future strategic decisions and potential adjustments to be determined by ETF Store, Inc.