Jonathan R. Root, the Chief Financial Officer and Chief Compliance Officer of Harley-Davidson, Inc., has reported the sale of 1,559 shares of the company's common stock. This transaction occurred on October 1, 2026, and was disclosed in a filing with the Securities and Exchange Commission.
This sale is part of Root's ongoing trading activities and reflects the typical financial maneuvers of executives in the motorcycle manufacturing industry. The filing indicates that Root continues to hold a significant number of shares in Harley-Davidson.
Background
Harley-Davidson, Inc. is a well-known manufacturer in the motorcycle industry, classified under the Standard Industrial Classification (SIC) code 3751, which pertains to motorcycles, bicycles, and parts. The company is based in Milwaukee, Wisconsin, and is publicly traded under the ticker symbol HOG.
What the Filing Says
According to the SEC filing, Root sold the shares at a price of $24.43 each. Following this transaction, Root owns 24,733 shares directly. Additionally, he holds approximately 15,305.73 shares indirectly through a 401(k) plan.
"This sale reported in this Form 4 was effected pursuant to a Rule 10b5-1(c) trading plan adopted by the Reporting Person on February 17, 2026."
Impact
This transaction may affect various stakeholders, including investors and employees of Harley-Davidson. As the CFO, Root's actions can signal confidence or caution regarding the company's financial health and future prospects. The ongoing trading activity by executives typically draws attention from analysts and investors alike.
What's Next
The filing does not say what happens next.