Cramer Keith, the Chief Revenue Officer of MediaAlpha, Inc., has sold 12,000 shares of the company’s Class A common stock. This transaction occurred on October 19, 2026, and was executed under a Rule 10b5-1 trading plan. The sale was primarily aimed at covering taxes resulting from the vesting of restricted stock units (RSUs).
This sale is significant as it reflects the ongoing activity within MediaAlpha, a company that operates in the business services sector. The strategic decision to sell shares as part of a planned trading strategy indicates careful financial management by the company's leadership.
Background
MediaAlpha, Inc. is a company incorporated in Delaware, primarily engaged in business services, specifically categorized under the SIC code 7389. The company is headquartered at 700 South Flower Street, Suite 640, Los Angeles, CA 90017. Its fiscal year ends on December 31.
What the Filing Says
The filing indicates that the sale of shares was executed at a weighted-average price of $11.3871, with prices ranging from $11.21 to $11.59 per share. According to the filing, “The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.” Following the transaction, Cramer Keith retains ownership of 239,303 shares.
Impact
This transaction may affect the perception of MediaAlpha's stock among investors, as it signals active management of personal holdings by a key officer. The filing does not specify any direct implications for competitors or the broader industry, but it does highlight the financial strategies employed by executives in the business services sector.
What's Next
The filing does not say what happens next regarding further transactions or changes in ownership.