PC Connection Inc. has announced the appointment of Matthew Zafirovski as its new President and Chief Operating Officer, effective October 12, 2026. This leadership change is significant as it comes at a time when the company seeks to strengthen its operational capabilities in the competitive wholesale computer and software industry.
PC Connection Inc. operates under the SIC code 5045, specializing in the wholesale distribution of computers, peripheral equipment, and software. The company is listed on the Nasdaq under the ticker symbol CNXN and is classified as a large accelerated filer. Its headquarters are located in Merrimack, New Hampshire.
According to the recent SEC filing, Zafirovski previously served as CEO of Tusker, a technology solutions provider, from 2022 to 2026. His extensive background includes leadership positions at notable companies such as Groupon, Apple, and McKinsey & Company. He holds an MBA from Northwestern University's Kellogg School of Management and a bachelor's degree in public policy from Duke University.
The filing details that Zafirovski's annual base salary will be $700,000, with eligibility for the company's Executive Bonus Plan at a basic rate of 100% of his base salary, subject to performance metrics. Additionally, he will receive 25,000 restricted stock units, vesting at 25% per year starting from the first anniversary of the grant date. In case of termination without cause, he is entitled to severance payments equal to his base salary for six months or until he finds new employment, whichever is shorter.
This appointment may impact various stakeholders, including employees, investors, and competitors in the wholesale computer and software sector. As PC Connection Inc. transitions to new leadership, it aims to leverage Zafirovski's expertise to enhance its market position.
Following this filing, the company may provide further updates on its operational strategies or additional filings, but specific next steps were not disclosed in the current report.