Sinanyan Tigran, the Chief Financial Officer of MediaAlpha, Inc., has reported the acquisition of 24,250 shares of the company’s Class A common stock. This transaction, filed on October 2, 2026, is significant as it underscores MediaAlpha's commitment to incentivizing its executives through stock compensation. Such moves are critical in the competitive landscape of business services, where retaining top talent is essential for success.
Background
MediaAlpha, Inc. is a company primarily engaged in business services, specifically within the sector classified under the Standard Industrial Classification (SIC) code for services-business services, NEC (not elsewhere classified). The company operates under the ticker symbol MAX and is incorporated in Delaware. Its fiscal year ends on December 31.
What the Filing Says
The recent filing, accession number 0001818383-26-000247, details two notable transactions by Tigran. On October 1, 2026, he acquired 24,250 shares through restricted stock units (RSUs) granted under MediaAlpha's Omnibus Incentive Plan. Additionally, he reported the automatic withholding of 1,088 shares to cover tax obligations related to the settlement of the RSUs, with a price per share of $9.57.
Impact
This acquisition directly affects Tigran's ownership stake in MediaAlpha, increasing his total shares owned to 255,869 following the transactions. Such stock acquisitions can influence investor perception and confidence in the company, as they signal executive commitment to the company's future performance.
What's Next
The filing does not say what happens next.











