A2Z Cust2Mate Solutions Corp. has announced the completion of its acquisition of Heidia Ltd., a strategic move that aims to enhance its retail media capabilities. This acquisition is significant for A2Z as it seeks to expand its presence in the retail technology market, combining its innovative smart cart technology with Heidia's established retail media business.
Founded in 1988, Heidia is a profitable retail media company based in Israel, generating approximately $20 million in annual revenues. The company specializes in providing end-to-end in-store retail media solutions, including campaign planning and execution, digital signage, and shopper marketing. Heidia has built strong relationships with major retailers and global brands, such as Unilever and Nike, making it a valuable addition to A2Z's portfolio.
The acquisition is expected to accelerate A2Z's growth by integrating its smart retail technology with Heidia's extensive advertiser relationships and campaign execution capabilities. This combination is designed to create a comprehensive retail media platform that enhances in-store marketing efforts and improves customer engagement.
According to A2Z's CEO, Gadi Graus, the acquisition represents a major advancement in the company's retail media strategy. "Hedia adds the commercial engine, including advertiser relationships and robust sales capabilities. Together, we can offer a broad, integrated business solution," he stated.
The deal was finalized on October 6, 2026, with A2Z paying approximately $8.4 million in cash and issuing 833,333 restricted common shares to the sellers. The cash portion is expected to be funded primarily through a term loan from a commercial bank, with additional performance-based cash consideration of up to $6.7 million contingent on achieving specific targets in 2027 and 2028.
A2Z Cust2Mate Solutions Corp. is publicly traded on Nasdaq under the ticker AZ and is classified under the SIC code 3569, which pertains to general industrial machinery and equipment, NEC. The company has been focusing on transforming the in-store retail experience through its innovative technology solutions.
The acquisition of Heidia is seen as a logical expansion for A2Z's retail media business, allowing it to leverage Heidia's established market presence and operational expertise. Following the acquisition, Heidia will continue to operate under its existing brand, with its CEO, Meron Gal, leading its Israeli operations.
As A2Z integrates Heidia into its operations, the company aims to enhance its retail media offerings, expand its sales capabilities, and monetize its digital media inventory through Heidia's network of advertisers. This strategic move positions A2Z to capitalize on the growing demand for integrated retail media solutions and strengthen its competitive edge in the market.
Looking ahead, A2Z is expected to continue focusing on expanding its retail media capabilities and exploring new market opportunities. The successful integration of Heidia's operations will be crucial for achieving these goals and driving future growth.