Brewer Brady, the CEO of Starbucks Corp, has sold 588 shares of the company’s common stock. This transaction, reported in a recent SEC filing, is significant as it reflects a strategic financial decision by a high-ranking executive within the company.
The sale occurred on October 20, 2026, at a price of $100 per share, totaling $58,800. Following this transaction, Brady retains ownership of approximately 70,919 shares of Starbucks.
Background
Starbucks Corp, known for its coffeehouse chain, operates within the retail-eating and drinking places sector. The company is incorporated in Washington and has a fiscal year ending on September 28. Recent filings indicate that Brady has been active in trading shares, with multiple transactions reported under SEC rules.
What the Filing Says
The filing indicates that the sale was made under a Rule 10b5-1 trading plan adopted by Brady on December 3, 2025. This plan allows executives to sell shares at predetermined times, helping to avoid allegations of insider trading.
Impact
This sale may affect investor sentiment towards Starbucks, as executive trading can signal confidence or concerns about the company’s future. Brady's continued ownership of over 70,000 shares suggests he remains committed to the company's long-term success.
What's Next
The filing does not say what happens next.