Mistakes are inevitable, especially when you are starting a business of your own. Some mistakes can actually kill your startup. Here are a few branding mistakes you should avoid in order to give a fair start to your business:
1. Lack of proper planning
When it comes to starting a business, proper planning is essential. There are various things that must be considered such as financing, material resources, human resource, marketing, etc. Lack of absolute planning can lead to a lack of resources that can break your brand and finish your business before it could even take the first step.
2. Not realizing the right target market
At times, business owners fail to identify the right target market. They only look for the response from the general public instead of targeting a particular audience of the market. This can be very harmful to the new brands as they might fail to satisfy the main audience using their products.
3. Fail to choose a right and unique name
New business owners often make the mistake of choosing wrong or a very common name for their brand. Sometimes, they also use the names that are being used by other companies as a trademark. It will be a complete waste of time and money and your business might also face a lawsuit.
4. Deviating from the Brand
Every business works based on some pre-determined guidelines for making decisions and running the business. These guidelines are designed so as to take the business and brand on the right course. Deviating too far from the may harm your brand identity and throw your new business in the depths of huge losses.
5. Fail to deliver a precise statement on what your brand does
Usually, customers do not have the patience for long explanations. If your brand doesn’t instantly tell about what it does, you will lose customers’ attention. That can be a damaging factor for your brand visibility in the market.
6. Lack of attractive and user-friendly website
A bad or unappealing website with bad content can harm your brand reputation. It will prevent the online users from visiting your website and bring down your website traffic, which in turn can damage your business’s online reputation and conversion rate.
7. No social media marketing
Today, social media marketing is very important as almost everyone spends most of their time on various social media platforms. Lack of social media presence means you will miss out an opportunity to directly interact with potential customers and make followers, updated competitors will get ahead of you, and you might just lose an opportunity to grow your brand and business.
8. Breaking brand promises
A brand promise is all about what a company believes in and stands for. A brand promise is what will make you different from your competitors. Breaking brand promises means your company lacks character and cannot be trusted.